2017 Top 10 Brands of China Catering Industry Are Announced

On May 29, 2018 (the 12th) China Food and Beverage Development Conference and Commemorative Meeting for the 40th Anniversary Conference of Reform and Opening-up of China’s Catering Industry are held in Beijing, sponsored by China Cuisine Association, www.ce.cn, Beijing Business Today and the magazine Data. Sinodiet International Institutional Catering Industry Group is awarded “2017 Top 10 Group Dining Brands of China Catering Industry”. It is the third time that Sinodiet Group has won this honorary title.

At 2018 (the 12th) China Food and Beverage Development Conference themed at “New Era, New Leap, New Journey”, the Analysis of 2017 China’s Top 100 Catering Enterprises and Top 500 Catering Outlets is presented; well-known experts, crossover enterprises and catering enterprises are invited to give speeches and share their stories; and the lists of 2017 China’s Top 100 Catering Enterprises and Top 500 Catering Outlets are announced.

The conference summarizes the brilliant achievements and development experience of China's catering industry after 40 years of reform and opening-up efforts. In terms of overall scale, the catering market increases from RMB 5.48 billion in 1978 to RMB 3,964.4 billion in 2017. The total catering revenue accounts for 10.8% of the total retail sales of consumer goods, and the catering market contributes 11.3% to the growth of the entire consumer market, which drives the consumer market to grow by 1.2 percentage points. In terms of industry development, popular catering now accounts for over 80% of the catering market, Internet + catering brings about an innovative mode, demonstration enterprises, demonstration streets (districts) for quality and safety improvement of the catering industry continue to emerge. Through market testing after 40 years of reform and opening up, China's catering industry has gradually developed from a weak foundation to an important industry that plays a pivotal role in expanding domestic demand, promoting consumption, stabilizing growth, and benefiting people’s livelihood.

The year 2018 is of special significance to China’s catering industry. This year marks the beginning of fully implementing the spirits of the 19th CPC National Party Congress and the 40th anniversary of China’s reform and opening-up drive. It is also a crucial year for determining the success of building a moderately prosperous society in an all-round way, and implementing the 13th Five-Year Plan. In 2018, China’s catering market will continue to keep developing in a steady and sound way. The role of large and medium-sized catering enterprises and brand catering enterprises will be further enhanced, and new breakthroughs will be achieved in supply-side structural reform. China’s catering market is sprinting towards the goal of selling over RMB 4 trillion as a whole and over RMB 1 trillion online.

The Chinese society and the catering industry are undergoing major changes, and set a higher requirement for institutional catering. Based on this fact, the concept of “new institutional catering” was formally put forward at the 3rd Ceremony of the Sinodiet International Institutional Catering Industry Alliance on January 1, 2018. Define new institutional catering: new institutional catering is a change in the overall operation mode of group dining based on changes in consumer demand and technology development. New institutional catering represents a systematic change, thus making it a reality to revolutionize the whole industry chain from the seed to chopsticks. Efforts are made to build four major projects: new intelligent ecological vegetable market and clean vegetable home-service project, new central kitchen and students’ nutritious meal project, new energy vehicle and urban breakfast project, smart canteen, and intelligent engineering. In the future, Sinodiet will focus on the following areas: unmanned restaurant and white-collar lunch project; transportation catering and sightseeing catering; “Belt and Road” and internationalization of local brands; brand-based local specialties; recycling and eco-friendly use of kitchen garbage and mobile banquets.

China’s institutional catering market is huge, but the enterprises are generally small, and have not formed an industrial belt. Under the premise of technological development, we can innovate from many aspects. Facing changes in the market and society in 2018, institutional catering men must always keep in mind the original intention of starting the business, maintain the passion and vitality at the startup beginning, lead development with innovation, and create a new operation mode in the era of institutional catering with entrepreneurial spirit.

The fact that Sinodiet Group is awarded “Top 10 Group Dining Brand of China Catering Industry” for the third consecutive time reflects the recognition of Sinodiet brand from the industry and all sectors of society. In recent years, Sinodiet Group has been working hard to meet the needs of different customers, relying on the institutional catering business sector in the food and beverage segments and its in-depth research and keen insight into the domestic and global institutional catering markets. In the future, Sinodiet Group will stay true to its original intention and forge ahead to facilitate the healthy and sustainable development of the catering industry in China.